Adidas Techfit
Analysis of the nature and depth of industry problems Underwear
Why do women wear underwear? No more than three reasons: the need for protection, the need for plastic, fashion needs.
What is the nature of the industry? In the garment industry, the world praised the Spanish fashion company Zara, H & M Swedish success. Tens of thousands of garment enterprises, small and largest in China, why can not it? The reason is simple, Zara and H & M so that others recognize the nature of the fashion apparel industry.
Industry Fashion is the essence of it? The most outstanding feature of this industry is that consumers are difficult to predict. Only significantly reduced from conception to completion of the sale of time to cope with uncertain consumer demand, to be successful breakthrough is the essence of all sectors of the apparel industry. By Zara, for example, the integration of the whole industry chain, production, logistics, marketing comprehensive integration of the design to reduce the time sales to 12 days. What does this mean? Means that may market products based on performance, followed immediately by the hot product to sell quickly understand market trends, this is the reason for success Zara.
The nature of the industry's underwear
Thus, the sector underwear essentially what it is? We must first wonder why women wear underwear? No more than three reasons: the need for protection, the need for plastic, the needs of fashion.
Need protection
This refers to women in normal life, work, sports, some underwear to protect the chest of basic needs girls throughout the period of protection is based on real needs of elderly women.
In fact, not only the president use underwear to protect himself, the same men, especially athletes, more demanding in this regard.
It is understood that Adidas has launched a underwear Techfit high technology will be a tight campaign the 30 NBA teams dedicated sportswear. From 2009 All-Star Game, NBA players will wearing this high-tech sports underwear.
Adidas Techfit movement divided into two kinds of underwear, high performance, flexible fabric, efficient muscle for athletes and support programs. Meanwhile, the body parts of each muscle group key storage section TPU carefully prepared to help athletes achieve greater efficiency of movement, strength and endurance of the players. About the Author
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